What is Conversion Tracking & Why You Need it When Doing PPC Advertising
If you are using Google AdWords, then you probably know how important it is to track your conversions and know where they are coming from. When doing PPC advertising, you pay for each click you receive, so you have to make sure that you know, which keywords are making you money, and which ones bring just waste clicks. In order to that, you need to use Conversion Tracking.
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Written by gert on July 31st, 2008 with no comments.
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